(Owning AI beyond launch)

1️⃣ First truth: Launch is not the finish line

Many teams think:

“We shipped the AI feature. Done.”

AI doesn’t work like that.

AI:

• Changes over time
• Learns from old data
• Slowly becomes wrong

PM lesson:

AI products don’t end. They age.

2️⃣ AI has a lifecycle (like living things)

An AI system goes through stages:

1. Data is collected
2. Model is trained
3. Product is launched
4. Users interact
5. Feedback comes back